Big Fast Growth

Go-To-Market Strategies

Growth is dependent on both external and internal factors. How you take your product or service to market requires sales and marketing strategies that are grounded in an understanding of your competitive position, the needs and attitudes of your customers, and the strength of your brand.

The Jana Matthews Group can lead you through the process of gaining insight into your customers and understanding how to position your product or service as the most attractive and relevant solution to their needs. We have worked with hundreds of companies in analyzing the strength of their brand and developing strategies to enhance their brand equity.

A brand really only exists in someone’s mind. We help you identify and verbalize what you want your brand to stand for; we then help you make certain every part of your business supports and reinforces that positioning, thus assuring that customers are favorably predisposed to your brand.

Finally, we help you identify the channels that will most effectively reach those customers most likely to be interested in your product or service, then help you make it easy for them to purchase your products and/or services. Every touch point is critical, from your receptionist to your web site to the channel experience. The Jana Matthews Group provides the expertise and support to maximize your market potential at every touch point and grow your company.

Are your brand and go-to-market strategies empowering your company and driving maximum growth? If you have any doubts contact us to learn more about how we can help.