10
Apr
2011

International business expert mentors local technology company

When US based Dr Jana Matthews was introduced to incriptus, she immediately recognized its international potential, agreed to work with the founders, and came to Adelaide to meet with its developers.

Co-author of books Lessons from the Edge, Building the Awesome Organization, Leading at the Speed of Growth and many more, Matthews was a member of the original senior team of the Kauffman Foundation’s Centre for Entrepreneurial Leadership. She brought the full weight of her experience to a 4 day planning workshop with the incriptus management team – laying the foundation for long term growth for this fledgling company.

incriptus has the potential to lead the ‘cloud computing’ revolution. It is ground-breaking technology that has the opportunity to dominate the fast growing online data storage and backup market. “My role is to help the incriptus Board and management team, then execute and turn their vision into reality. I also mentor the CEO on a weekly basis using Skype,” says Matthews.

The incriptus story began when a local team of talented software engineers set out to provide a low-cost, easy-to-use and highly secure online data storage and backup solution for individuals and small business alike.

Launched in 2009, the multi-award winning incriptus is unlike any other product on the market thanks to its unique design and safety features. Boasting a triple encryption process which incorporates the same encryption technology used by the US Federal Government and the major banks, incriptus also features decentralized file distribution which sees the encrypted data spread throughout the network rather than housed in a single, vulnerable location.

“We knew we had a great product with global potential. Having access to someone of Dr Matthews’ calibre has enabled us to hone our business plan and develop a long-term roadmap for incriptus,” says CEO, Trevor Glen.

Following a full subscription to the first round of a share offering on the Australian Small Scale Offering Board earlier this year, initial investor confidence has enabled incriptus to secure the funds required to now begin implementing this highly ambitious business plan.

“Following our initial planning session, it was clear that our key priorities were to drive brand awareness, focus on the enterprise market, and raise the company’s value through strategic partnerships, appropriate channels, and proof of market acceptance,” says Matthews.

Dr Matthews travels to Adelaide on a quarterly basis and works with incriptus for two days of strategic planning and review.